Published On: Sun, Feb 17th, 2013

Android operating system is now top iOS for satisfaction and brand loyalty


Android devices are gaining on Apple products and the Android operating system is now top iOS for satisfaction and brand loyalty, a U.S. research firm says.

Brand Keys a media brand researcher said said Samsung and Amazon are beginning to overhaul Apple for brand loyalty in the smartphone and tablet markets.

The mobile phone consumers now demands more personal aspects beyond just connectivity and for brands that cannot keep up will end up on the bottom of the list.

Brand Keys said, Samsung has passed Apple in the smartphone loyalty stakes, while in the tablet marketplace Amazon has stolen a march on the iPad with its Kindle Fire.

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