Published On: Mon, Feb 18th, 2013

Safaricom 9, in list of 50 most innovative companies in the World


Traffic data from Fastcompany.com of the stories their readers loved most has voted Safaricom 9th in their list of 50 most innovative companies in the world for bridging a heath care gap with telcom.

Safaricom built a vital bridge between doctors and patient when it launched Daktari 1525 in late 2011, that enables one in Kenya get medical information and advice via their mobile phone 24/7 for a small fee of about Ksh10 by calling 1525. To offer this service, Safaricom has partnered with Call-a-Doc Ltd. Safaricom gives the technological support while Call-a-Doc Ltd provides a pool of 50 qualified doctors.

Daktari 1525 service includes:

  • Medical information
  • Reference to a medical expert if necessary
  • Information on healthy lifestyles
  • First aid guidelines
  • Proper use of medication
  • Contacting emergency services if necessary
  • Location of the nearest health centres
  • Reassurance

Daktari 1525 doctors do not diagnose, treat and or prescribe medication, but provides quick and easy access to medical information and advice by allowing you to speak to a qualified doctor.

Safaricom’s customers are nearly 50% of the Kenyan population. 200,000 people called Daktari 1525 last year.

This year Safaricom is boosting marketing to get more customers calling, and more Kenyans healthy.

List of 10 Most innovative companies in the World 2013

1. Nike : FOR A PAIR OF REVOLUTIONARY NEW PRODUCTS AND A CULTURE OF TRUE BELIEVERS

2. Amazon : FOR SPEEDING UP THE DELIVERY OF CHANGE
Amazon introduced same-day shipping in seven major U.S markets more than three years ago. The huge expansion of its next-day and same-day delivery services in 2012 has been remarkable.

3. Square : FOR SPREADING THE MOBILE PAYMENTS REVOLUTION
Square’s idea has enabled credit card transactions on mobile devices and drawn a lot of competition from PayPal, Intuit and Groupon in the U.S.

4. Splunk : FOR BRINGING BIG DATA TO THE MASSES
Splunk makes sense of “big data” by monitoring, collecting, and indexing it in real time, creating opportunities for its client to improve business operations and save money. Collected data can be every click on websites, customer calls, credit card transactions, every tweet or even Facebook posts.

5. Fab : FOR EVOLVING INTO THE DESTINATION FOR DESIGN WARES
Fab’s estimated revenue in 2012 was $150million. Fab sells dozens of everyday design-centric products for niches such as foodies and pet lovers. Their membership is more than 10 million worldwide.

6. Uber : FOR BEING THE EPITOME OF THE DATA-DRIVEN DISRUPTIVE STARTUP
Uber’s convenient, classy, reliable cabs fuses technology with cabs. Call a ride using its app or the web, and Uber’s algorithims and so sophisticated data analysis positions its cars to be there within minutes.

7. Sproxil : FOR STICKING IT TO ANYONE SELLING FRAUDULENT GOODS
Sproxil is a venture-backed enterprise that provides brand protection in emerging markets by leveraging mobile phones and scratch-off labels.

8. Pinterest : FOR UNLOCKING OUR IMAGE OBSESSION
Pinterest is now one of the top 50 most-visited sited in the U.S.

9. Safaricom : FOR BRIDGING A HEALTH CARE GAP WITH TELECOM

10. Target : FOR SHRINKING THE BIG BOX
A half-size store prototype that launched in Chicago, Seattle, and Los Angeles last July. Target has citified the quintessential suburban shopping experience.

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